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Role Players 2018


Divej Wadhwa

Founder
OrangeHealthDigital

Divej Wadhwa is the founder of OrangeHealthDigital, a new media marketing firm that specializes in taking healthcare brands online. With clients across the pharmaceutical, nutraceutical, wellness, multi-specialty clinic, hospital verticals his firm's key strength includes creating go-to-market plans, patient acquisition strategies and lead nurturing funnels using an integrative digital strategy.

A former investment banker and venture capital professional, Divej started out with his entrepreneurial journey after having carefully analyzed the healthcare opportunity through the numerous deals he evaluated in the Healthcare space. In his early years itself, he identified communication to be one of the most glaring pain points for most healthcare players - and more so digitally. Most healthcare players realize digital as a key opportunity but have no idea how to tap into it. His content platform TheHealthOrange, proved to be the perfect sandbox for this hypothesis - within a year of inception, the platform quickly grew to become one of India's most loved content websites clocking over a million visits monthly even today.

With these learnings, he founded OrangeHealthDigital, that is helping healthcare brands establish a digital footprint, not only as a channel for establishing presence, but also as a strong channel for revenue generation. With a holistic approach to musth-channel marketing, Divej and his team operates as an extension of the brand's marketing team - working closely on building sustainable digital marketing strategies across search, social, etc. and optimising the patient's journey across multiple digital touchpoints.