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Role Players 2023

Atul Raheja

Lifelong Group of Companies

  • Age : 59 years (Jan, 64).
  • Education : Industrial Engineering.
  • Family Background : Well known Business family based in Northern India having interests in Automotive, Manufacturing, Engineering, Software, Event Management and E-Commerce etc.
  • Initial foray was a successful career in Manufacturing and Marketing of Domestic Appliances in the brand name "Lifelong".
  • Owns and manages two large manufacturing businesses which employs more than 3500 people one in Automotive components ( and the other in Healthcare ( (Group turnover over US $175 Million).
  • As a diversification to his business, Mr. Raheja has also ventured into Healthcare products, which today does an annual sales of $ 30 Million. The current product range includes disposable syringes and related products.
  • The group is also diversified into E-Commerce jointly with other leading co-founders & extremely successful in the recent transaction by partnering with global leader "Thraiso LL Acquisitions, Inc for enhancing further business in E Commerce.
Career (Continued)
  • E-Commerce company offers an exclusive range of home, kitchen equipment and personal care products in the name of Lifelong Online Retail . Our products are available on our brand website ( and also through our online partners including Amazon, Flipkart, Paytm, Tatacliq, Shopclues, Pepperfry having an annual sale over $40 Million.
  • All the businesses : Automotive, Healthcare & E Commerce are run by Professionals having requisite experience in their field.
Other Business interests.
    Mr. Raheja also owns below companies, which are
  • Lifelong Online Retail Private Limited into online Retail trade of Appliances. (
  •, which is a wedding management company (
  • Refam Securities, which is an investment company.
  • Lifelong Real Estate Private Limited, is a real estate company
  • Lush Escapes Luxury Vacations Pvt. Ltd into luxury travel (
Social Interests.
  • Active member of Rotary International.
  • Has served on the CII Northern Regional Council for a few years.
  • Has chaired the Aerospace, Defense & Railways Committee for ACMA and member of prestigious golf clubs in India